AI is doing this for you:answering customer chats

Your business
ready for the AI era yet?

Not sure where to start? We look for free — we find the work AI can take over, then build a system your team actually uses. You do not need to know anything technical.

First results in 30 daysYour data stays 100% yours

A team that comes in and builds it with you — not an app you sign up for and work out alone. Sized for anyone, from a single shop to a listed company.

Real example: Customer asks for a quote

See what AI does for you and what you still do yourself — one click

  1. A customer messages

    Customer

    Can I get a quote for 50 sets, delivered tomorrow?
    10:02
  2. AI does the work

    AI Agent

    • Reads the chat and works out what is being asked for
    • Pulls prices and discounts from the system
    • Checks stock: 120 sets ready to ship
    • Drafts the PDF quote, finished
  3. You just check

    You / your team

    Quote #QT-1042

    50 sets · THB 37,500 total

    Approved
  4. Sent to the customer

    automatic

    Quote sent — we can ship tomorrow.
    10:06

    Customer has opened it

Time taken

10 minutes

was half a day

done by hand

1 click

was 5 steps

forgotten or mistyped

0

the system checks

5 of the dozens of workflows we can build for you — the subject changes to match your real work

Start free — no joining fee

Entry budget is about one part-timer a month · stop any time

  1. 1A 30-minute callFree
  2. 2A first audit to find what pays off soonestFree
  3. 3Building the first real workflowPaid from here

One-minute overview

The whole story, in motion

One minute, start to finish · no sound, so it plays anywhere · loops automatically when you scroll to it

What the clip says
  1. Repetitive work piles up every day
  2. keelz lays out the whole sequence
  3. AI handles each step by the rules you set
  4. Every binding step waits for a person
  5. Price, contract, money — you decide
  6. Approved moves on. Not approved comes back.
  7. Every workflow gets its own approval point
  8. All of it is one system

Or open the live system — the screens customers actually use — no sign-up, no login (sample data, view only)

Use cases

Real work we have already built

Pick a type of business, then walk through each case: what AI handles, where a person approves, and the numbers it moved.

Wholesale & e-commerce · SME · 8 people

A quote out of a chat message, done in 10 minutes

Delivered in 3 weeks

1Work arrives

A customer asks for a price in chat

2AI does the work

An AI agent reads the chat, pulls prices from the price file, checks stock in the system, drafts a PDF quote and notifies the manager

3You just check

The manager approves every quote before it goes out · discounts above the threshold are bounced back for a person to decide

4Result

The manager reviews on their phone, taps approve, and it reaches the customer immediatelyDelivered in 3 weeks

10 minutes

Time per quote

1 click

Human steps

close to zero

Wrong quotes

See the full case

Figures from real projects, with client details adjusted for privacy

What we do

From the first plan to a system that runs

Start at a single point, or let us take you the whole way — open any service to see how it works and who does what.

AI Readiness Audit

Assess the whole business

We come and look at the real work: which parts should be AI, which should stay with people, where it pays off most to start — with a data-risk assessment alongside.

How it works

  1. 1On-site review
  2. 2A map of the workAI does it
  3. 3ROI ranked in baht per monthAI does it
  4. 4You choose where to startPeople decide

A sample of what you receive

Work map + payback rankingpage 3 / 12
Task · % AI can take overBaht saved / month
  • 1.Writing quotes62%18,600
  • 2.Answering customer chats48%14,200
  • 3.Keying POs into the system36%9,800
  • 4.Daily report summaries22%6,100

Start with the first — payback within two months

What you get

  • A map of the company's work, ranked by payback
  • ROI stated in baht per month
  • A risk and sensitive-data report

Side by side

Agency, do it yourself, or build it with us?

The three routes most businesses weigh up — compared point by point.

Who actually does it

AgencyAn outside team, working to a brief
DIYYour team, learning by trial and error
keelzWe build it, then train your team to run it

When you see results

AgencyOn the monthly reporting cycle
DIYYou can start today, but it usually stalls
keelzFirst workflow live in 30 days

Connecting to what you have

AgencyBarely touches your internal systems
DIYHard to wire up, and no one to call when it breaks
keelzWe connect LINE / Sheets / accounting / ERP on site

Your business data

AgencySome of it lives with the agency
DIYScattered across a pile of tools
keelz100% yours, with a person approving what matters

What you are tied into

AgencyA rolling monthly retainer
DIYSeveral monthly tool subscriptions
keelzStart free, pay when we build, stop any time

How it is measured

AgencyA summary report from the agency
DIYBarely measured at all
keelzHours and baht saved, visible every month

Tried a tool yourself and watched it go quiet after two weeks? That gap is exactly what we close.

Larger organisations with deeper security and governance needs — see the enterprise page

AI reads your documents

Throw any document at it and get it back in order

A worked example. The real thing connects to your own files, chats and email — and your data never leaves.

Sample documents

Siam Materials Co., Ltd.

Purchase order no. PO-6612 · 2 Sep 2026

4in PVC pipe × 120Tee fittings × 200

Total THB 46,800

Note: delivery within 25 Sep

What AI pulled out

  • PO numberPO-6612
  • Line items2 lines · 320 units
  • TotalTHB 46,800
  • Due25 Sep

Sales order created

Checked and approved by a person

Want to try it with your own documents? Book a free call — we will demo it on your own work

It writes content too

What comes out of the AI Content Studio

Step 1

We pull your real data

Stock, prices, this month's offers, the questions customers keep asking

Step 2

AI drafts several versions

Captions, images, scripts, ad headlines — the whole set

Step 3

Your people review and edit

Pick the right one, change the wording, approve

Step 4

Publish and measure

Scheduled to post, with the numbers reported back every month

Your people always read it first — AI wrote the draft, but nothing leaves until a person approves it
Social postFacebook / IG
S

S. Charoen Building Supplies

Posted 2 hrs ago · Public

Any fitter knows it — pipework cannot wait on deliveries. In stock and on site within 24 hours. Order a full case today and take 12% off, this Friday only.

#BuildingSupplies #FastToSite #TradePrices

Trade offer of the month

PVC pipe by the case, 12% off

128249

AI drafts 5 captions and an image — a person picks and posts

Every example here is illustrative — the shop names, figures and test results are invented so you can see the shape of the work. Real output is built around your brand, products and tone.

Solutions

Agentic AI across every part of the business

Pick by the problem that hurts, not by AI jargon. Each set is a group of AI agents doing real work, with people approving the decisions that matter and results you can count.

5 agents

Sell more

No lead dropped, deals closed faster, past customers coming back

See this set
6 agents

Selling on marketplaces

Shopee, Lazada, TikTok Shop, ThaiMart — list once, never oversell, know the real margin

See this set
6 agents

Customer service on every channel

Chat, phone and email answered fast around the clock, with people taking only the hard cases

See this set
5 agents

Get found, and get chosen

On Google and inside AI answers — content that ships consistently and can be measured

See this set
6 agents

Cut cost, stop the bleeding

Find the money leaking away, the margin lost per order, and the stock sitting dead each week

See this set
6 agents

Finance and accounting

Billing, collections, reconciliation and tax prep without waiting for month end

See this set
6 agents

Data you can trust + dashboards

Pull every system together, clean it up, agree what the words mean, then open a screen anyone can use

See this set
6 agents

Leadership sees it first

A morning report, questions answered in plain language, warnings before things escalate

See this set
6 agents

People and knowledge

Hiring, onboarding, HR questions, and keeping knowledge from walking out the door

See this set
6 agents

Operations and back office

Document entry, order intake, purchasing, dispatch notices and scheduling, handled by agents

See this set
6 agents

On site, and inspection by camera

Defect inspection, counting stock from images, machine warnings before failure, and field job sheets

See this set
5 agents

Governance and ongoing care

PDPA and ISO kept current, rules that govern the AI, and someone watching the system every month

See this set

Agentic Workflow — AI runs the whole line

From 7 steps down to 2

An agentic workflow means AI does the work, not just answers questions. The job flows end to end on its own, and a person steps in only where a decision has to be made.

Before · through 7 hand-offs, each waiting on someone free

Before: about half a day per jobWith keelz: about 10 minutes per jobOver 90% less time

Customers reach you on four channels — LINE, Facebook, Instagram, your website.

Every message joins the same line, whichever way it came in.

We bring every channel into one inbox.

Same person, same thread, picked up without asking twice.

AI drafts the reply, and a person sends it.

Customers reach you on several channels, and the work used to mean several open screens. It all lands in one inbox, AI drafts the reply, and a person is the one who sends it.

Work you could put on an agentic workflow today

Answering customer chats + qualifying leadsWriting quotes / issuing invoicesTurning meetings into action itemsKeying data from documents into your systemsDaily sales reports, automaticallyScreening job applicationsChasing payments / sending remindersFirst-pass contract review

How we work

Start small, prove it, then widen

01

A free call to understand the business

Thirty minutes. Tell us what a normal day looks like and where it hurts — you do not need to know anything about AI to have this conversation.

02

Audit and roadmap

We walk through the work across the company, rank where the return is highest and the risk lowest, then write it up as a plan with numbers you can hold us to.

03

First workflow live in 30 days

We start at one point where the result is obvious, build it for real, connect it to the systems you already run, and let the team see it work for themselves.

04

Measure, then widen one step at a time

Real numbers every month. What works gets extended, what does not pay for itself stops — no commitment to a large investment on day one.

What the business gets

Fewer hands on a job is not the same as fewer people — it is the same team getting far more done

Agentic workflow resultsUpdated --:--:--
Quotes generated automaticallyLeads qualified from chatFollowing up with past customers

Manual hours for Sales / month

320 hrs84 hrs74%
Money saved per month฿59,000

Hours the team still does by hand

Share of the work AI takes over

the month the first workflow went live

hours of manual work over 8 months

Tap the chart to read each month

100 hrs200 hrs300 hrs400 hrs12345678Monthkeelz startsAI does itdown to 26%

Month 8

Team does it84 hrsAI does it74%Saved฿59,000/month

Every workflow is measured on six real dimensions — not on “it feels faster”

Labour

Hours returned to the team / month

e.g. +0 hrs

Cost

Baht saved / month

e.g. ฿0k

Time

Turnaround per job (half a day → minutes)

e.g. 240 min

Errors

% rejected / wrong data

e.g. 6.0%

Reply speed

Minutes from message to reply, around the clock

e.g. 180 min

Revenue

Leads that do not slip, deals that close

e.g. +0%

Want to know how these are counted and what the monthly report looks like? See how we measure, with a sample report

Safety first

Use AI in a way that is safe and auditable at every step

Leaking data and AI making things up are the two reasons businesses hold back — so we design for both before anything else.

Your data does not leak

Not every piece of your data is the same.

We separate it into tiers from day one.

What you mark as never-leaves does not leave. At all.

What may leave can go to an outside model for help.

You draw that line, not us.

You decide which data AI may see and which data never leaves the company, designed to Thailand's PDPA from day one. If a model is used over an API we strip sensitive fields first — or the whole model can run inside your own infrastructure.

A person always approves what matters

Every job in your company arrives at the same point.

Work that commits you to nothing passes on its own, by rules you set.

Anything binding — price, contract, money — always stops for a person.

Rejected work goes back to be fixed. It never reaches the customer.

Fewer decisions for people — and only the ones that actually matter.

Anything that touches money or a customer passes a human first, every time. AI does the heavy lifting; people make the call.

Quality rules on every workflow

Every workflow is checked against its own rules before anything reaches a customer. Fail the check and it goes back to a person — nothing goes out on a guess.

Go gradually, and you can always go back

We start with low-risk work and measure before widening, and any system can be switched off and returned to the old way immediately.

Every job AI does can be traced back

Every AI action and every approval is recorded — who pressed what, when, and which data tier it touched. If something goes wrong you can see exactly which step it happened at.

Audit logEvery job traceable
09:12AI drafted quote #4821
09:14Manager approved — discount changed 5% → 3%
09:14Emailed the customer + logged to CRM
09:20Request for sensitive-tier data denied by user permission

An illustrative example — the names and figures are invented so you can see the shape of the work; the real thing is built around your business.

Need a stricter standard? We will sign an NDA/DPA and build to your organisation's requirements — see the enterprise page

Who it fits

From a one-person shop to a listed company

Any size can start. What changes is where you start, and how much governance has to sit around it.

size 1 / 4 · Solo / small shop · 1–5 people

Start with the one workflow that eats the most time — usually chat replies plus invoicing. The entry budget is about what one part-timer costs.

1–5 people

Solo / small shop

Start with

An AI admin answering chats and issuing receipts

See the 30-day plan for this size
5–50 people

SME

Start with

Quotes / meeting summaries / lead qualification

See the 30-day plan for this size
50–300 people

Mid-sized company

Start with

Automatic leadership reporting + cross-department workflows

See the 30-day plan for this size
300+ people

Enterprise / listed

Start with

One business unit piloted + an AI governance playbook

See the 30-day plan for this size

By industry — ready-made packs of 3–4 agents, live in 2–3 weeks · 16 industries

Retail & e-commerce

Restaurants & hospitality

Clinics & healthcare

Hospitals & medical centres

Factories & production

Logistics & transport

Property & construction

Accounting, legal & consulting

Education & institutions

Hotels & travel

Wholesale & distribution

Insurance & financial services

Automotive & service centres

Beauty, fitness & spa

Agriculture, farming & food processing

Government, associations & foundations

Works in every department

Every team has work AI could take over today

department 1 / 6 · Sales & marketing

Qualifying leads, first-line chat replies, quotes, content published to plan

Sales & marketing

Customer service

Accounting & finance

People & HR

Documents & back office

Leadership

80%

of repetitive work can be automated

30–60%

lower running costs

faster on documents and admin

24/7

consistent quality, never off sick

Typical ranges for document, admin and customer-service work — your own numbers depend on the job.

Frequently asked

Still on the fence? The answers are here

Getting started

We are small, only a handful of staff — can we start?

Yes — and it usually pays back faster than at a large company, because the steps are simpler. We start with the single most painful workflow, at an entry budget of about what one part-timer costs.

Our team is not technical at all. Will they cope?

What we build runs in the background. Your team keeps using the channels they already know — LINE, chat, email — and training until they are comfortable is included in every engagement.

Do we have to replace the systems we already use?

No. We connect to what you have — LINE OA, Google Sheets, your accounting software, your sales system or ERP. Ripping out a company's systems is an unnecessary risk to take on the very first job.

What should we prepare before the first call?

Nothing at all. If you happen to have an example of work that eats time — a customer chat, a quote, a report you redo every week — bringing it helps us point at the right starting place more precisely.

How much of our team's time does this take?

About 1–2 hours a week in the first month, mostly your team trying it and telling us what does not match the real job. After that it is just their normal reviewing — nobody has to babysit the system full time.

Data and risk

How safe is our company data?

We always decide first which data AI may see and which must never leave the company, following Thailand's PDPA, and then pick a model and a processing location that match how sensitive your data actually is.

Will our data be used to train models?

No. We use providers whose contracts state plainly that usage data is not used for training, and sensitive fields are masked before they are sent — or processed on your own servers instead.

What happens when the AI gets something wrong?

Every workflow has its own checks and a human approval before anything reaches a customer. Work that fails a check, or that the AI is unsure about, goes back to a person — and you can switch the system off and return to the old way immediately.

How is this different from just subscribing to an AI tool?

A tool is raw material. What produces a result is deciding which work AI should do, how it connects to your existing systems, and who checks what. keelz does that part end to end, and puts numbers against it.

If we stop, who owns the system and the data?

You do, from day one — the code, the documentation, the data, and the provider accounts opened in your company's name. We deliberately make it possible to stop working with us without pain, because a good system has to outlive the people who built it.

Results and people

How quickly will we see results?

The first workflow is in real use within 30 days, and you see the hours saved from the first month. Whether to widen it is a decision you make after that.

How do we know it is worth it?

Before and after, in real numbers: hours returned, baht saved, turnaround time and error rate — written up monthly so you can decide whether to widen it, stop, or adjust.

How is it priced?

Per workflow actually built, or as a monthly support package — never as a single company-wide fee on day one. The real figure depends on how complex your work is and what it has to connect to. The conversation and the assessment are free; nothing is charged until we start building.

Will our staff lose their jobs?

Our aim is to move people off repetitive work and onto work that earns — looking after customers, closing sales, developing products. Most businesses we work with do not cut staff; they stop needing to hire while taking on more work.

If it does not pay off, can we stop?

At any point. We charge per project or per month with no long-term contract, and the monthly numbers are what we use together to decide whether to carry on.

Free consultation

Book a free 30-minute call

Pick a time that suits you and leave your details. We will come back to confirm — no charge, no commitment.

1

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September 2026

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