AI Launch Desk
Get the launch out on the day, then see the results on one page
A launch has a date that cannot move, a dozen pieces across several channels, and several people who have to approve. We build the timeline backwards from launch day, break it into owned tasks, have AI draft each piece as its turn comes, and tell you every morning what is late and whose desk it is on.
Work in
AI Launch Desk+ human approval
To the customer
A person approves before it ever reaches the customer· drag to rotate
Timeline
Set up in 2 weeks, then runs to launch day
Your time
About 3 hours in week 1 (the timeline session — the whole team should be there). During the countdown, usually 20–30 minutes a day on approvals.
Deliverables
6 deliverables
Starts with
A free 30-minute call
Example: Get the launch out on the day, then see the results on one page
LIVE DEMO1 · Work arrives
2 · The AI agent does it
- A timeline counted backwards from launch day
- Tasks with an owner and a due date, not a checklist
- AI drafts each piece as its turn comes
- One approval screen for everyone involved
- A morning summary of what is at risk
3 · You just approve
Every piece has to be approved before it is published or sent, whatever the countdown says. The queue stops in one click if the launch is pushed.
Result
Every one
Pieces that went out on the day
Who it is for
Is this service right for you?
A fit if you…
- Businesses opening a new product, branch or service on a fixed date announced to customers
- Marketing teams where the launch checklist lives in a chat thread and nobody has the whole picture
- Businesses whose launches always end in the last three days of everyone working late
- Teams that finish a campaign and cannot say afterwards which part actually worked
Not yet, if…
- If nothing has a deadline and posting is steady all year, AI Content Studio is the better fit
- If the launch is more than six months out and the product is not decided, come back when the date is real
- If you want us to run the launch instead of your team — this is a desk your team sits at, and your people stay the approvers
What it fixes
What this service unlocks
What you get
Real deliverables you can hold
Steps
How it runs step by step
Set up in 2 weeks, then runs to launch day in total
Step 1 / 5 · A free 30-minute call about the launch and the date
Week 0
- 1Week 0
A free 30-minute call about the launch and the date
What is launching, when, to whom, on which channels, and who has to approve. We say plainly whether the date is realistic with the team you have.
- 2Week 1
Build the timeline and name the owners
- 3Week 2
Set up drafting and the approval screen
- 4Until launch day
Countdown — drafts, approvals and the morning summary
- 5Week after launch
After-action report and handover
Sample of the output
A sample morning summary during a countdown
What lands in LINE before work starts — not a list of everything, only what is behind, at risk, or has nobody on it. The last line is the one that matters most: a piece nobody had claimed.
6 days
Piece not finished30s launch clip — cut, waiting on approval
Sitting withBrand owner
6 days
Piece not finishedLanding page — price not confirmed
Sitting withAccounts
4 days
Piece not finishedEmail to 2,400 past customers — drafted
Sitting withMarketing manager
2 days
Piece not finishedLaunch-day posts, 5 channels — waiting on in-store photos
Sitting withBranch team
1 day overdue
Piece not finishedFAQ reply post — nobody has drafted it
Sitting withNo owner yet
| Time left | Piece not finished | Sitting with |
|---|---|---|
| 6 days | 30s launch clip — cut, waiting on approval | Brand owner |
| 6 days | Landing page — price not confirmed | Accounts |
| 4 days | Email to 2,400 past customers — drafted | Marketing manager |
| 2 days | Launch-day posts, 5 channels — waiting on in-store photos | Branch team |
| 1 day overdue | FAQ reply post — nobody has drafted it | No owner yet |
The sample above is made up. This one is not.
Every piece of the campaign in columns by status, so what is stuck and where is visible at a glance — this page calls it “told every morning what is late”.
Results to expect
Measured in numbers — not feelings
Every one
Pieces that went out on the day
From the launches we have run: the pieces that used to get quietly cut in the last three days are the ones the morning summary catches a week earlier
About 6 hrs/week
Time the team lead gets back
Chasing people in group chats during a countdown is most of a lead's week; the summary does the chasing and they handle the exceptions
Same day
Time to produce the after-action report
Down from the usual day or two of pulling numbers together by hand — the report is built as the campaign runs, not afterwards
Budget
How we charge — straight up
Priced per launch — set-up plus running the desk through one countdown. Businesses launching several times a year usually move to a yearly arrangement where the timeline template and the results library carry over.
One launch · a single product or branch, 2–3 channels
Usually less than what the overtime and the reprints on a badly-run launch cost
Several launches a year
The timeline template and the results library carry over, so each launch after the first takes less setup
Multi-brand or multi-branch launches with several approvers
Priced by number of brands, channels and approval levels. Quoted after a free 30-minute call.
Included in the price
- A timeline counted backwards from launch day, with owners named
- AI drafting for posts, emails, scripts and landing page copy
- One approval screen shared by every team involved
- A daily morning summary of what is behind or unowned
- An after-action report tracing results back to the pieces
- Training so your team can run the next launch without us
Guarantees
Safe — you can always back out
FAQ
Before you decide — ask anything
Does the AI run the launch by itself?
No. It drafts pieces and keeps the timeline honest. Every piece is approved by a person before it goes out, and the decisions — what to launch, at what price, on what day — stay with your team. What you get back is the chasing and the drafting, not the judgement.
What if the launch date moves?
The timeline is rebuilt from the new date and every owner sees their new due dates. That is the normal case, not an exception — most launches move at least once, and a plan that cannot absorb it stops being used.
We already use a project tool. Do we have to drop it?
No. If the team lives in a tool it trusts, we work alongside it rather than asking everyone to move. What the desk adds is the drafting and the morning summary, which is the part a project tool does not do.
How is this different from Implement & Coach?
Implement & Coach builds a workflow the business uses every day, with no end date. This is built around one date that cannot move, and it ends when the campaign does. Businesses that launch often usually have both.
Can it work if our team is small?
It is usually most useful when the team is small, because a small team has no slack — one person off sick in the last week is what cuts pieces from the launch. Knowing a week earlier is worth more the fewer people you have.
What do we actually get after the launch?
One page: what went out, what each channel returned, and which pieces carried it — with every number clicking back to the piece behind it. It is the input for the next launch, which is the point of writing it down at all.
Related cases
See the real thing we already built
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See this caseServices that usually come next
Start with a free 30-minute call — what is launching, and when
We look at the date, the channels and who has to approve, then say plainly whether it is realistic with the team you have, and what the timeline would look like. No commitment.